As part of her efforts to keep staff, customers, consumers and the general public abreast of events at the budding breweries, the management of Champion Brewery, Uyo yesterday unveiled a new all glossory magazine as part of its repositioning efforts in projecting the brands on the stable of the company into the national and international market.
Addressing newsmen at the company’s premises, the Managing Director o f the Company Mr. Patrick Ejidoh said that the magazine which is a content developed material of all the staff is expected to promote the image of the company and ensure that the brands on the stable of the company remains on the limelight both nationally and internationally.
He said that in the last two months, the concept for the production of the magazine has been collective with contributions from key stakeholders and heads of various departments of the company and that the magazine titled “Champion News” is a novel concept that will boost marketing mileage for the company.
Mr. Patrick Ejidoh re-affirmed that Champion Brewery is now fully resuscitated and fully functional in all capacity with the new caption of its Sazzy Sexy and Sleek looks of the new bottle shape to attract customers.
He assured that the production of the magazine will be done twice yearly and that the all gloss aesthetic content will be sustained to ensure the superior status of all brands on the stables of Champion Brewery. ‘We have brought this concept of the magazine for the world to further appreciate the brands under our stable and we intend to sustain our quality position in the industry across Nigeria in making history as the best in the business”, Mr. Ejidoh said.
The over 30 paged magazine had in her maiden edition chronicled the history of the breweries with interviews from critical stakeholders of the company, including customers and consumers. The managing director maintained that subsequent editions will be richer in contents and packaging and promise to ensure adequate circulation of both hard copies and soft copies to all their targeted readers and customers.