The Association of Advertising Agencies of Nigeria (AAAN), the umbrella body for advertising professionals in Nigeria, has announced the 18th edition of the Lagos Advertising and Ideas Festival (LAIF), which will hold from the 9th to the 18th November, 2023. The President of the association, Steve Babaeko, made the announcement at a Press Conference held in Lagos on Saturday, September 9, 2023.
The association also inaugurated a new management board for the Awards. The new members include Jay Chukwuemeka, Henry Akpede, Raphael Idu, Idiare Atimomo, Colette Otusheso, Funmibi Fayo Adeleye, Oyindamola Fakile, Dolapo Ogunbambo, Jumoke Akinyele and Babs Fagade. The new board will preside over the affairs of the LAIF Awards for the next three years.
In his remarks at the Press Conference, Babaeko noted that the LAIF Awards remains a veritable platform to celebrate creative excellence and showcase the exemplary works of agencies in the industry. He said this year’s award is quite symbolic as it coincides with the 50th Anniversary celebration of the advertising professional body in Nigeria.
He commended the members of previous LAIF boards for their efforts over the past 17 years to keep the tradition going and ensure that the pipeline of talents in the industry keeps growing.
In his remarks, the newly inaugurated Chairman of the LAIF Management Board, Jay Chukwuemeka, assured that this year’s edition would be unique and more inclusive as the board is determined to encourage more member agencies to participate.
According to him, the theme for this year’s edition, ‘A new LAIF’, signifies a pivotal moment in the industry’s evolution as it hopes to celebrate the hard work, passion and dedication of creatives around the country.