MONEY MATTERS: Becoming A SEO Professional

Search Engine Optimisation (SEO) is an essential component of digital marketing that involves the process of optimising a website’s content and structure to rank higher in search engine results pages.

SEO Professionals are responsible for helping businesses improve their online presence visibility and attract traffic to their websites. As the world becomes more digitised, businesses have realised the importance of having an online presence. Hence, this has increased the demand for search engine optimization SEO professionals, who are experts in improving website ranking in search engines.

SEO experts can make astronomical income from their skills and experience, as there exists a wide array of avenues for generating income from this profession as they could be an arm of some of these services which include  Consulting, affiliate marketing, and business development services.

Income

According to Kola Onaolapo, for a search engine optimisation professional,  the average monthly salary could be from N120,000 to N400,000 depending on the firm that employs the service of the expert. However, there are several ways in which SEO professionals can make money from their skills and experience beyond a traditional salary.  It include;

Consulting: One way for SEO professionals to make finance is by offering consulting services. Consulting services entails providing business with expert advice and guidance on how to improve their online marketing strategies. SEO Professionals can offer consulting services to businesses that are starting in SEO or those that need help improving their ranking in search engine RPs. Consulting can be done independently or as part of an agency.

The rates for SEO consulting services can vary depending on the level of expertise and experience of the consultant, the project, and the business size, while the consulting rate could be from N100,000 to N300,000. Affiliate marketing: SEO professionals are most sought-after by affiliate marketers, thereby, they make their finance from this avenue as well.

According to Kola, “Affiliate marketing involves promoting products and services on websites it enables the marketers to receive a commission for every sale made through the affiliate link”

Just as the commission rate for affiliate marketing varies depending on the product and service being promoted and can range from 5% to 30 per cent, he however, stated that, to make money,  SEO experts can provide businesses with business development services, noting that, it is pertinent to note that this involves identifying and pursuing new business opportunities and strategies to improve revenue.

“SEO experts can help businesses improve their online marketing strategies and identify new revenue streams as they can also help businesses improve their websites conversion rate by optimizing the website’s design and structure. While this expert helps businesses with lead generation by optimizing landing pages and call-to-action (CTA) buttons,” he stressed.

It is worth noting that, the rates or charges for business development services often depend on the size and complexity of the business and the level of the consultant. Hence, for a SEO expert to be successful, he must have a deep understanding of search engine algorithms, and be comfortable using analytics tools such as Google Analytics to track website traffic and identify areas for improvement.

Viability

An SEO expert should be proactive and possess the ability to explain complex concepts in a simple manner and be up to date with trends in the industry while also being result driven which guarantees the success of SEO Professionals.

Hence, all these areas will guarantee search engine optimization experts make finance from their skills and experience.

(leadership.ng)